Step by step
Different blogs have different personalities so there is not a fixed set of rules to follow in order to create a corporate blog.
#1
The most important step could be to find a good answer to few simple questions:
- Why blog? What is the purpose of the blog?
- What’s the message? A blog needs to have something to say ;-)
- Who writes? I have an answer for this question here!
#2
After we have clear in mind those answers, it is possible to look for blogware and tech advice.
#3
The third phase directly involves employees: training on and promotion of the blog are important steps to consider.
#4
One of the last important steps concerns legal advice to make sure that potential harmful issues have been addressed properly.
#5
What’s the last step? Go online of course! :-D
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Reference
- Schultz, Benjamin, ‘Getting Started’, Business Communication Quarterly (Mar 2005), 68/1, 67-73
- MarcomBlog, ‘Answers for a College Project‘ (30/10/2006). Retrieved on (30/03/2007)
- Knowledge@W. P. Carey, ‘Compete Through Service: The Moment of Truth?‘ (08/11/2006). Retrieved on 25/03/2007
- ‘Blogs Raise Legal Issues’ Risk Management (Sep 2006), 53/9, 9
- Wikipedia, ‘Blogware‘ Retrieved on 23/03/2007
- Gordon, Rachel Singer and Stephens, Michael, ‘How and Why to Try a Blog for Staff Communication’, Computers in Libraries (Feb 2006), 26/2, 50-51
